The iPhone revolutionised mobile phones, bringing the Macintosh quality, ease of use and market-leading features to set levels well above those previously achieved. Similarly the iPod set new standards of quality and profitability for portable digital music players.
BUT and this really is a big BUT, which other brands appear on both lists in the Top 15?
None? So we’ve said a score below 16% of the leader is irrelevant. We’ve said the Top 3 of the Social Radar list are not “true” social brands, which seems to be supported by Virtue who say: “The Vitrue 100 is measuring companies that are using social technology, not those who are the technology.”
We would argue that YouTube should be included in the Virtue results as it provides actual product and its service is public and definitely one of the best examples of social media.
In short, then, there are only two TOP social brands – Apple and YouTube. Let’s see what changes year on year as we go forward.
See extended post on Top 10 Trends.